Sports Technology

The Australian Turf Club (ATC) yesterday launched the longest LED screen on a racecourse in the world - running 150 metres adjacent to the straight - at its Rosehill Gardens meeting in Western Sydney.

The $5 million project will provide a dynamic on-track experience on a 1.8-metre high screen inside the running rail, delivering dynamic up-to-the-minute wagering, racing, tipping and real-time race information for on-course punters on racedays along with advertising for ATC partners.

The installation comes as part of a 10-year partnership with major venue technology experts PMY Group, which has permanent digital displays at Rosehill and Royal Randwick to complement the infield big screens and existing screens on track.

With Australian Turf Club members and patrons preparing to return on track in coming months, the project includes feature integrated television systems across both racecourses as well as innovative digital cube displays delivering high-impact content.

This project includes:

• LED systems stretching 150m along the Rosehill Gardens and Royal Randwick home straights
• Winning Post LED displays
• Dynamic LED boards inside the Royal Randwick Theatre Of The Horse
• High Impact LED Cubes at Royal Randwick
• Enhanced IPTV and digital stream technology

Welcoming the installations, Australian Turf Club Chief Executive, Jamie Barkley stated “Punters and racing fans at the track will receive the most up-to-date information in a dynamic and unrivalled experience, better than anything you may see at home.

“We are delighted to launch this technology at the home of the Longines Golden Slipper at Rosehill Gardens, and as we prepare to unveil more of the project at Royal Randwick.

“Punters will get the latest odds, market movers, late mail tips and real-time racing data without moving from their seats or vantage points trackside.

“We also look forward to our premium partners and raceday sponsors joining with the many creative options and content opportunities this technology will bring across the racecourses all throughout a day at the track.’’

PMY Managing Director Paul Yeomans added “we are excited to partner with the ATC to deliver what we expect to be a game changer in raceday experience and entertainment.

“The multimedia and operational experience being delivered is the first in a number of technology initiatives we are set to roll out together, and it has been an absolute pleasure to support Jamie Barkley and his team as they continue to deliver on their vision to enhance the oncourse atmosphere for members and patrons.”

With the first phase of the project now live at Rosehill Gardens, its second stage will be revealed at Royal Randwick next month.

Images: The 150 metre screen at Rosehill Gardens (top and middle) and main grandstand at Royal Randwick (below). Images courtesy of the Australian Turf Club/PMY Group.

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