TGI Sport appoints new general manager of live

Media agency TGI Sport has announced that event, stadium and operational expert Belinda Keay has been appointed as its new General Manager of Live - a role in which she will be leading the business’ Major Events, Brand Activations and Premium Hospitality team.
Stepping into the senior leadership position with more than 20 years experience, Keay (pictured) will be also joined by Charlotte Fetherston-Godley and Belinda Kelso who have both received internal promotions and will move into the new roles of Head of Brand Melbourne and Head of Brand Sydney, respectively.
In addition to the new appointments and as part of TGI Sport’s commitment to employee development, TGI has launched a bespoke in-house up-skill program that is exclusive for its employees, driven by the belief that the company has the best creative, strategic and executional minds in the business.
Titled ‘Playbook’ TGI Sport believes to be at our best we must always grow our skills and the nine-month sports marketing training program invented for our people, by our people, sees team members completing unique modules that ensure they are learning across all areas of the industry not just the role they are performing.
Playbook sees participants learn about all areas of the industry from creative, partnerships, communications, event management, commercial & client strategy, financial and business management and how to be the best presenter they can be to own the room.
Furthermore, Playbook allows TGI Sport senior team members to draw upon and share their wide pool of business knowledge to upskill the next generation of sports marketing professionals to be the best version of their professional self and expediate their career development.
TGI Sport General Manager - Marketing, Clare Fox commented “we saw an opportunity to leverage our employee’s proficiencies within their fields, creating an in-house educational curriculum that covers all aspects of marketing and customer relations.
“It is great to see our employees upskilling each other, creating more diverse skillsets and well-rounded professionals that will ultimately service clients to the highest possible standard.”
Related Articles
5th March 2024 - IAKS Australia and New Zealand to present Marketing Essentials Webinar
23rd January 2024 - Sportradar launches new marketing solution for fan engagement
17th January 2024 - Sportway follows Australian launch with Hockey Australia partnership
12th January 2024 - Sportway announces expansion of operations into Australia
2nd November 2023 - AFL to enhance match day in-stadium experiences in new deal with TGI Sport
10th August 2023 - Program and sessions confirmed for 2023 Mumbrella Sports Marketing Summit
30th June 2023 - World Aquatics partners with sports marketing agency SPORTFIVE to enhance broadcast coverage
29th July 2021 - TEG launches Ovation single destination marketing and technology solutions for live entertainment and sport
22nd March 2021 - TGI Sport to split from QMS Media with Quadrant Private Equity selling 50% stake
27th October 2020 - RMIT sports marketing expert comments on the future of sport in the wake of COVID-19
7th April 2017 - Competing conferences focus on sport marketing
5th March 2015 - Melbourne sport marketing conference to address best practice and emerging trends
2nd March 2009 - Sportwall interactive provides over 150 games and drills