Tixserve partners with Barmy Army marking its first entry into the Cricket sector

August 15, 2024

Tixserve, a provider of digital ticket delivery solutions, has entered into a partnership with Barmy Army, the world-famous England cricket supporters’ group with the collaboration marking Tixserve’s first foray into the cricket sector, expanding its footprint in the sports industry.

Under this collaboration, Tixserve will transform the ticketing experience for Barmy Army’s Travel & Hospitality packages. Starting this Summer, Tixserve will power digital ticket packages for all its England matches and events, including fan events, meet & greets, hospitality receptions, and the popular Barmy Bingo event, which takes place before and/or after England cricket games at nearby venues. This partnership will further extend to overseas tour packages, incorporating digital entitlements and engaging match tickets, commencing in Winter 2024.

Adam Canning, Commercial Director of the Barmy Army enthused “we are always looking for ways to improve our members’ experience, and streamlining our ticketing processes at home and abroad is a key part of this. We are delighted to be working with Tixserve to deliver a more modern customer experience whilst also streamlining what has historically been a labour intensive operation.”

This partnership aims to transition Barmy Army from traditional paper-based tickets, which required labour-intensive operations, to a seamless and efficient digital system. The new 'Barmy Army Tickets' app, powered by Tixserve, will streamline ticket distribution, reduce operational burdens, and significantly enhance the overall patron experience. Guests and members travelling internationally will enjoy a premium, hassle-free experience, setting a new standard for fan engagement.

Furthermore, this collaboration aligns with the objectives of the International Cricket Supporters’ Committee (ICSC), initiated by the Barmy Army and the Cricket Supporters’ Association. The ICSC aims to unify cricket fans worldwide, providing a collective voice and making the game more inclusive and diverse. Tixserve’s solution will facilitate these goals by offering data and engagement capabilities that enhance fan experience and ensure cricket remains entertaining and meaningful.

Patrick Kirby, Managing Director of Tixserve added “we are excited to bring our innovative digital ticketing solution to the cricket sector through our partnership with Barmy Army. Our technology will not only improve operational efficiency but also offer Barmy Army valuable insights to better serve and grow their global fan base.”

This collaboration illustrates Tixserve’s commitment to innovation and leadership in the live sports industry. By expanding into the cricket sector, Tixserve continues to set the standard for digital ticketing, enhancing fan experiences across various sports.

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