Active Village Project and ActiveXchange partner to launch the Victorian Movement Data Initiative

July 25, 2023

Leading data intelligence provider ActiveXchange has partnered with The Active Village Project, the creation of physical literacy specialist Sarah Noble, to develop a framework to better understand what the enablers are for diverse communities to become more physically active.

The initiative will give participating local government areas in Victoria the ability to compare and assess intervention outcomes from across the state in order to better understand how to overcome the barriers of access that prevent our communities feeling safe and confident to be more active.

ActiveXchange's Movement Data module uses unprecedented data from millions of mobile devices every day to show the usage of facilities and spaces across all of Australia, New Zealand, Canada and the UK. This initiative will work in collaboration with LGA partners to build an insight framework, analysing recent active environment projects, to understand what types of interventions, within different types of communities, lead to the greatest increases in facility and space use.

The initiative will analyse a number of LGA projects to create a live and dynamic framework of usage outcomes that can be used on an ongoing basis to assess planning and investment opportunities. Alongside this online toolkit will be a summary report for each LGA, with a series of workshops to discuss implications and opportunities.

ActiveXchange’s groundbreaking Movement Data module will underpin this project as a powerful tool to show changes in activity across targeted facilities and active environments, providing access to data insights never previously available.

Active Village Project founder, Sarah Noble (pictured) advises “understanding why open space is used through the lens of Physical Literacy and movement data provides insight into how we can create places for the whole community, building peoples competence and confidence to be active.”

Ricki Jones, Head of Partnerships at ActiveXchange, added “ActiveXchange is privileged to partner with an industry-wide network of sports, leisure operators and government. This network enables us to connect the dots with the latest and most innovative datasets available, translating these into actionable real world insights that focus decisions and resources, benefitting all our partners, no matter their size or prior experience with data.”

With a number of Victorian LGAs already on board with the project across metropolitan Melbourne and regional Victoria, the initiative is now extending across Victoria and into other states, growing the database of shared insights on what’s working, what’s not, so what’s needed next, for any facility and space in any type of community.

Ongoing insights will also feed in from ActiveXchange’s other international regions, including Canada and the UK, placing up-to-date forecast solutions at the fingertips of any organisation that’s looking to activate and engage local communities.

The Movement Data module now also enables organisations to set up departmental teams and provides automated notifications on change of use of any facility, space or place. Meaning these key insights extend well beyond the planning table, and underpin more effective ongoing operations and maintenance.

To register an interest in being involved in the project, email: intelligence@activexchange.org

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