Sports Technology

MyVenue, a South Australian company specialising in stadium and arena point-of-sale (POS) software, recently celebrated the grand opening of their Global Headquarters and Software Development Centre at Adelaide’s Lot Fourteen precinct.

A major milestone in the company's rapid global expansion, MyVenue's facility has been designed to fuel further growth, creativity, and collaboration.

Her Excellency the Honourable Frances Adamson AC (Governor of South Australia) and SA Minister for Trade & Investment Joe Szakacs officially opened the new building.

Tim Stollznow, Chief Executive, MyVenue shared “MyVenue’s new Global Headquarters and Software Development Centre in Lot Fourteen’s iconic Bice Building is a defining moment for the company.

“It signals a new era of innovation for sports and entertainment point-of-sale technology, and will further fuel collaboration, creativity, and growth for MyVenue.

“We’re proud of the world-class reputation we’ve developed in just four years, whose technology powers some of the world’s biggest, most iconic sports & entertainment venues, proving what South Australian innovators can achieve on the global stage.

“Lot Fourteen has been a springboard in MyVenue’s journey, and we’re excited to continue ‘Changing The Game’ from our new global headquarters in Adelaide.

MyVenue’s POS technology is used at some of the biggest sports and entertainment arenas worldwide.

MyVenue is used in 171 major venues across the United States, Canada, United Kingdom and Australia – operating in stadiums which are home to several of the most recognisable, profitable and successful sporting teams in the world.

Its system powers hundreds of millions of transactions and billions of dollars in sales each year – and has been used at the NFL’s pinnacle game, the Super Bowl.

MyVenue has more than doubled its market share in just the last 12 months, including revenue growth of 537% in three years – with exports to the US increasing to $18.1 million in 2024.

Founded in 2020, the company’s rapid success has seen it expand from seven employees to 72 globally – and sparked its latest move to a bigger location in Lot Fourteen’s iconic Bice Building, set up to support the tech innovator’s future growth.

The South Australian Government has supported this growth through advice, introductions, and industry advocacy.

The company’s point-of-sale system includes a mobile ordering app, online portal for corporate box orders, self-service kiosk, real-time dashboards and inventory control.

Major venues using MyVenue’s technology for food and beverage sales include:

• Michigan Stadium, the largest stadium in the US.
• LA Memorial Coliseum, host venue of the 2028 Los Angeles Olympics.
• MSG Sphere, a $2.3 billion entertainment landmark on the Las Vegas strip.
• Hard Rock Stadium, home of the Miami Dolphins (NFL), the Miami Formula 1 Grand Prix and Miami Open Tennis Tournament.
• State Farm Stadium, home of the Arizona Cardinals (NFL).

In 2023, MyVenue was used at Super Bowl LVII – at State Farm Stadium – where it powered over 90,000 transactions across food stands and concessions, premium bars, mobile ordering and corporate boxes.

The company has signed on with the five major leagues in the US (MLB, NBA, NHL, NFL, MLS) as well as more than 40 National Collegiate Athletic Association (NCAA) sporting venues – with plans to continue expanding in the US and other markets.

A multiple SA Premier’s Export & Business Awards winner, MyVenue has been supported by the Department of State Development in the US, UK and Southeast Asia.

By developing its technology in Adelaide, MyVenue has leveraged the state’s innovation ecosystem to create high-value, local software engineering and IT jobs.

Minister Szakacs noted “MyVenue’s story is one of ambition, hard work, and South Australian ingenuity – now seen on the world’s biggest stages.

“Their rise from startup to global player, all while working out of Lot Fourteen, demonstrates the power of research, industry and business coming together to achieve outstanding results.

“Retaining and growing their business in South Australia also offers more opportunities for students to take up a career in the growing sports tech sector.”

Click here to contact MyVenue through their entry in the Australasian Leisure Management Supplier Directory.

Images from top. Her Excellency the Honourable Frances Adamson AC (Governor of South Australia) and SA Minister for Trade & Investment Joe Szakacs with Tim Stollznow, Chief Executive, MyVenue; Tim Stollznow, Chief Executive, MyVenue; Opening event

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