New Zealand Breakers partner with Komo Digital to drive fan engagement

January 22, 2021

NBL team the New Zealand Breakers have announced a new partnership with Komo Digital that has seen the creation of a new digital fan hub, set to host live trivia games, competitions, MVP voting and sponsor activations for fans.

The hub was created by the Komo Digital SaaS platform and will also help the Breakers activate in-stadia sponsorship activations when the team returns to hosting home games as COVID-19 restrictions ease.

As part of the deal, the Breakers’ naming rights partner Sky Sports, along with major partner Burger King, will use the platform to boost fan engagement across the 2021 NBL season and will run promotions that were traditionally run only in-stadia.

Advising that the new platform will help the club’s fans at home in New Zealand feel a “little bit of that live game experience”, Breakers Sponsorship and Marketing Manager, Suze Fitzgerald explained “in a year where we have had to rethink the way we deliver our entire fan engagement and sponsor activation strategies, we are really excited to be working with the team at Komo to deliver a product that will help us to bring a little bit of that live game experience into fans homes.”

Komo Digital Chief Executive, Joel Steel, added “we have created a platform that enables any organisation to engage and commercialise their online community, wherever they may be.”

“We are very excited to be working with such forward thinking partners; Suze and the Breakers are utilising all aspects of the Komo platform to engage with their fans.

“Sky Sports will provide a more interactive experience through broadcast, promotion of the hub through digital and social channels, utilising our digital coupon technology to drive in store sales for Burger King and when possible running activations in-stadia where we utilise the big screen to run live competitions.

“Our mission is to be the one stop shop for digital engagement.”

Speaking on what the partnership means for fans, Burger King NZ Senior Brand and Insights Manager, Leann Smith, said the new platform is an exciting innovation, concluding “we are really excited to be partnering with the Sky Sport Breakers again this year and delivering our ‘Whopper 90’ activation.

“The digital fan hub through Komo Digital has enabled us to take ‘Whopper 90’, free Whopper Juniors when the team scores 90 points or more, NZ wide to all Sky Sport Breakers fans.

“In prior years, this offer was limited to those only lucky enough to attend a game, however the challenge of the offshore games has turned this on its head and resulted in a big upside for fans, now everyone has the chance to visit the Fan Hub and download a free Whopper Junio voucher.”

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