ASTN partners with ISTA and SEICon to expand international reach

March 7, 2025

Entertainment / Events / Sport / Technology /

The Australian Sports Technologies Network (ASTN) has partnered with the International Sports Technology Association (ISTA) and Sports, Entertainment and Innovation Conference (SEICon) to maximise opportunities in the sports, entertainment and innovation sectors.

SEICon is a leading next-gen sports, entertainment and innovation conference that brings together thought leaders and subject matter experts from across the globe.

The partnership between ASTN, ISTA, and SEICon looks to foster strong connections between Australia and the US, driving economic growth in both countries, with the goal to strengthen ties between these two clusters of innovation.

As Australia’s leading industry body for sports technology and innovation, ASTN is passionate about building global connections, and linking its network with these global hot spots to facilitate new opportunities and innovation.

Dr Martin Schlegel, Executive Chair, ASTN notes “Australia is punching well above its weight in sportstech globally. At ASTN, we understand that our members view the US as the number one market when looking at international expansion. As such, our partnership with ISTA and SEICon provides the pathway to linking two clusters of innovation in sportstech and exploring mutual opportunities for collaboration.”

To formalise the partnership, a memorandum of understanding (MoU) was signed between the three parties this weekend in Las Vegas, Nevada – as part of ASTN’s US excursion to Los Angeles, Las Vegas, New York and Boston.

Dr Schlegel added “ASTN with its current US sportstech excursion is proud to play its role as part of the broader Australian sports diplomacy initiative by connecting startups, sporting organisations and investors across global markets,”

David Geddes, Founder of ISTA, a global technology trade association advocating for digital products, innovative services, and high-tech investments impacting the culture of sport – says that this partnership has been growing on a long-standing relationship between ISTA and ASTN.

Geddes shared “we are proud to connect ASTN and SEICon. The partnership will strengthen ties between Australia and the USA as we see tremendous untapped opportunity to join Australia and the US to enable the exchange of valuable knowledge and connections that could unlock new opportunities for our network.”

Shawn Garrity, Executive Producer, SEICon added “as SEICon continues to travel and evolve, it remains a vital platform for the exchange of ideas and the advancement of the industries it represents. We look forward to working closely with ASTN to roll out tailored events internationally and workshops focused on advancing the sportstech sector."

Australian Sports Technologies Network (ASTN) provides leadership in the commercialisation, development, and promotion of Australian-inspired Sports Technologies. Established in 2012, ASTN is today a world-leading pioneer with over 750 organisations in its national network across the landscape of Sports Digital, Sports Research, Stadium/Venues, Media, Entertainment, eSports, Human Performance, Fan Engagement, Sports Data, Artificial Intelligence in Sports, Sports Equipment, Sports Smart Apparel and Sports Universities.

ISTA is a global technology trade association advocating for digital products, innovative services, and high-tech investments impacting the culture of sport. The organisation offers programs and services designed to lower the cost of entry for diverse global innovators, drive responsible and ethical technology adoption, and steer investments into sports innovation ecosystems. Part of its mission involves sports diplomacy between nations, states, and cities.

Sports Entertainment and Innovation Conference (SEICon) is a next-gen Sports, Entertainment & Innovation Conference that brings together thought leaders and subject matter experts from across the globe to educate, collaborate and create dynamic ventures together. SEICon empowers academia, corporations, government, organisations and non-profit entities to align, accelerating the development of innovation and elevating the entire market to improve the future of sports and entertainment for all.

Image from left. Jay Vickers (UNLV), Shawn Garrity (SEICon), Tanya Bennett (Australian Consul-General LA), Dr Martin Schlegel (ASTN), Rick Burton (Syracuse University)

search ausleisure

Sports Technology

Latest News