Brisbane Bullets partner with Komo Digital to drive fan engagement

December 13, 2021

Brisbane’s NBL team - The Brisbane Bullets – have partnered with audience engagement platform Komo to enhance and personalise fan encounters at the game and beyond the gates.

The partnership will amplify the fan experience using Komo’s Digital SaaS platform - a fully customisable microsite that will create increased connection with fans, while also capturing first-party data in a non-intrusive way, enriching the Brisbane Bullets fan database.

Komo’s partnership also provides massive benefits to the Bullets sponsor family, allowing for innovative marketing tactics to convert and reward fans, driving clear and measurable sponsorship ROI.

Digital trends indicate fan loyalty is amplified exponentially through digital engagement and communication across multiple channels. By integrating the Komo platform for in-stadium engagement and across social media, the Brisbane Bullets will increase fan loyalty and connectivity, regardless of their location.

Komo Chief Executive, Joel Steel said he is looking forward to working with the Brisbane Bullets to turn up the fan experience, particularly as fan attraction and retention becomes more competitive.

Steel notes “there is no denying that social media has created an accessible and low-cost opportunity for brands to connect with fans, and create online encounters. But with this, comes an overload of content and highly competitive space in user’s feeds. The customised nature of Komo creates that cut-through that will make fans easier to reach, driving an increased level of fan engagement.

Brisbane Bullets Head of Commercial, Michael Buchanan said he is looking forward to creating a truly customised and connected experience for fans and adds “we know that sports fans are no longer bound by the time or location of a game. Our online channels create a continual stream of brand engagement for our community.

“Bringing Komo on board is really going to heighten how customised that online experience is and give us incredible insight into what our fans are connecting with. This level of understanding feeds our sponsorship and marketing strategy, and ensures we are investing in experiences our fans want to be a part of.”

The Brisbane Bullets are added to Komo’s growing list of Australian clients including the Australian Olympic Committee, Marvel Stadium, Foxtel Media, Clubs NSW, Warner Music Group, Coca-Cola European Partners and many more.

For more information on Komo's SaaS platform visit komo.digital/

Image courtesy: The Brisbane Bullets Facebook

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