Sports Technology

Data insights platform ActiveXchange has announced the promotion of Callum Warner to the role of General Manager for the APAC region.

In a statement, ActiveXchange advised "over the last two years Callum has been instrumental in creating and shaping key data intelligence partnerships across sport, facility operators and all tiers of government. This has been invaluable in better connecting the sector, and unlocking the potential of data to drive participation, social and commercial returns.

"Callum has also been a vital part of driving a positive and high-performing culture internally and we're looking forward to seeing him grow in this new role."

The company has also welcomed Mike Morris as its new Head of Sales and Commercial Strategy for APAC.

Looking forward to his new role, Morris noted "in a world where sport, leisure and movement data is increasingly important for organisations & brands to help design, operationalise and optimise any future focused capabilities in the right way, I really believe in the ActiveXchange approach as a differentiator and multiplier. I look forward to making a difference and helping partners, by unlocking their data-potential in a simple way to provide improved insights from better data alignment, cohesion and usage."

"From my very first conversations with Alex, Richard and the team, I was impressed by the people, philosophy and the focus on solving the sectors data problems to deliver impact that encourages more active & healthy communities, with potential to make a difference beyond the sport industry.”

Image: Callum Warner. Credit: ActiveXchange.

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